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Meet the authors

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Genevieve Burnett

Dr Genevieve Burnett is a strategic communication specialist. Through her business, Pink Rottweiler Copywriting,  she helps law firms build successful digital and content marketing strategies and provides them with bespoke copywriting services. She has a particular passion for improving the way lawyers communicate with their clients, especially via the written word.


She has a PhD in history and a law degree.


Before setting up Pink Rottweiler Copywriting, she worked in academia and as a fee earner in one of Australia’s largest independent law firms.

Contact details

t: +61 (0)409 609 903



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Sally King

Sally King is one of the most experienced marketing and communications professionals in Australia. 


She has a background in education, and has worked as a marketer in both the government and the not-for-profit sectors.


At present, she is Director of Strategic Communication and Business Development at Carroll & O’Dea Lawyers. Over the past few years, she has built a sophisticated digital marketing strategy from the ground up. During that time, she has become adept at working with lawyers and helping them to market their services.

Contact details

t: +61 (0)466 356 779



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