Meet the authors
Genevieve Burnett
Dr Genevieve Burnett is a strategic communication specialist. Through her business, Pink Rottweiler Copywriting, she helps law firms build successful digital and content marketing strategies and provides them with bespoke copywriting services. She has a particular passion for improving the way lawyers communicate with their clients, especially via the written word.
She has a PhD in history and a law degree.
Before setting up Pink Rottweiler Copywriting, she worked in academia and as a fee earner in one of Australia’s largest independent law firms.
Sally King
Sally King is one of the most experienced marketing and communications professionals in Australia.
She has a background in education, and has worked as a marketer in both the government and the not-for-profit sectors.
At present she is self-employed advising law firms how to thrive through her training and advisory services. In the past she has been Director of Strategic Communication and Business Development at Carroll & O’Dea Lawyers where she has built a sophisticated digital marketing strategy from the ground up. As well as the Head of Clients and Markets, Coleman Greig Lawyers where she worked on B2C and B2B business development and marketing strategies. Over time she has become adept at working with lawyers and helping them to market their services.
Contact details
t: +61 (0)409 609 903
e: genevieve@pinkrottweilercopywriting.com.au
w: pinkrottweilercopywriting.com.au