© 2023 by Ernst & Goldschmidt. Proudly created with Wix.com

Training your team

Are you keen to build bridges between the lawyers and marketers in your law firm?

Is there is a gap between between lawyers and marketers in your firm?

 

If so, you may want to consider not only helping your marketing and business development team not only to develop a greater understanding of how lawyers think but giving them access to the analytical tools that will enable them to build stronger and more productive relationships with the lawyers in your firm.

Bringing Dr Genevieve Burnett into your firm to conduct training with your team may be the answer.

Speaking engagements

Dr Genevieve Burnett and Sally King are both available for speaking engagements at conferences and workshops.

Half-day workshops with law firm marketers and business development professionals

Dr Genevieve Burnett runs workshops with the law firm marketers and business development professionals. In these sessions, she will guide your team through the key issues in The Marketer's Guide to Law Firms: how to build bridges between fee earners and fee burners in your firm such as:

  • Law firm structure

  • Law firm culture

  • How lawyers and marketers think

  • How to build effective working relationships with lawyers.

 

By encouraging open and honest discussion of the challenges your team are facing, she will help them to get a better understanding of both law firms and the way lawyers think and analyse. Most importantly, she will give them the analytical tools to enable them to develop stronger and more productive working relationships with the lawyers in your firm.

Full-day workshops with marketing and business development professionals

In the morning session, Dr Burnett will work with your team to help them gain an understanding of:

  • Law firm structure

  • Law firm culture

  • How lawyers and marketers think

  • How to build effective working relationships with lawyers.

In the afternoon session, using the analytical framework set out in The Marketer's Guide to Law Firms, Dr Burnett will work with your marketers and business development professionals to identify the specific challenges they are and how to overcome them. In addition, she will help your team work more effectively with lawyers so they can develop marketing and business development strategies that pack a punch.

Would you like to find out more about how we can help your team achieve better working relationships with the lawyers in your firm?

Please contact:

 

Dr Genevieve Burnett

t: +61 (0)409 609 903

e: genevieve@pinkrottweilercopywriting.com.au

Sally King

t: +61 (0) 466 356 779

e: sking@codea.com.au

  • LinkedIn Social Icon